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Squire teams up with world’s greatest motorcycle adventurer

Squire is proud to announce a sponsorship deal with Nick Sanders, the world’s greatest motorcycle adventurer.

One of the iconic figures in the adventure motorcycling world, Nick will become the global brand ambassador for Squire’s premium ranges of motorcycle and bicycle security products.

Nick is testament to Squire’s ‘toughness guaranteed’ spirit - he’s the fastest man to circumnavigate the globe by motorcycle, having ridden around the world seven times in two world records, and biked the length of the Americas eight times.

He has held Guinness World Records for cycling around the world, and after 20 years he still holds the Record for cycling around the coast of Britain in 22 days.

As Squire’s new ambassador, Nick will support Squire’s global ambitions in the two-wheel security market with major announcements to be revealed this year.

Nick said: “I’ve ridden around the world nine times, nearly a million kilometres by motorbike and bicycle, and that feels authentic.  So being supported by one of the oldest lock makers in the world feels right.”

Squire has been at the forefront of international lock making since 1780, with a great British manufacturing history carried down through eight generations.

It has a long heritage in two-wheel security – Squire was the first manufacturing brand in the UK to produce locks for the cycle retail market, making cycle locks since the early 1960s.

Managing director John Squire said: “Nick’s quest for the greatest motorcycle adventures is a great fit with our brand, which stands for the long-lasting toughness, performance and durability.

“It’s why we’re very proud to support him in what will be another milestone year for Squire in the two-wheel market.”

As part of Nick’s adventure programme this year, Squire’s two-wheel products will be tested to the limits around the world in some of the toughest, harshest environments.

“If they are ‘Nick proof’, they’re tough enough for anyone,” added John.  “We’re very much looking forward to working together and taking the Squire brand on an exciting new global adventure.”

Squire’s specialist divisions in cycle and motorcycle security produce some of the most the technologically advanced products on the market.

Squire Snaplok™ was the UK’s first combination cycle lock to achieve Sold Secure ‘silver’ status.  It was the trailblazer for Squire’s combination cycle products, the world’s only integrated range to achieve Solid Secure Bronze and Silver ratings.

And Squire’s Bikelok division offers cable locks, D-locks, and padlock and chain sets, to specialist combination locks for urban city use, weekend leisure to high end sport club racers.

For motorcycles, Squire’s Stronghold SS80 padlock leads the way as the world’s strongest production padlock. 

This outstanding heavy-duty padlock is capable of a tensile pull of over 16 tonnes, and many Squire lock and chain sets achieving Sold Secure Motorcycle Gold ratings demonstrating the highest level of security.

Squire joins Nick as his latest sponsor, alongside global brand leaders Yamaha, Continental and Touratech.